Is TikTok just for kids doing silly videos or a powerful tool to market your business?

Did you know that done right welcome emails have the potential to significantly boost your sales?

No matter if you're a one-man/one-woman show or have a team backing you, there's always lots to do and never enough time!

There's no denying that the global pandemic has changed the way people shop. Is price all consumers care about now?

It's not uncommon for me to be asked questions like, "should I use x or y digital marketing channel for my business?", or, "how can I...

Have you ever seen a brilliant marketing campaign for a product or service, but after interacting with the brand you felt disappointed...

Deciding to start a business that lasts is a commitment to making customers happy. The more customers you can make happy, the better it...

One of the biggest and most common mistakes that startups and small businesses sometimes make is neglecting to perform a marketing audit...

As far as digital marketing efforts go, it can sometimes be tough to know if anything you’re doing is truly working like it should,...

As entrepreneurs and business owners, we have a vision of where we want our business to be. But how do we get from where we are now to there

Did you know that “the holiday season accounts for 20% of the retail industry’s annual sales, and is often responsible for up to 30% of...

That season is fast approaching, which many businesses expect and hope will be their greatest sales period of the year. There will be...

The difference between success and failure in marketing often comes down to the roadblocks we set up or encounter, and the way we...

Sometimes we can get so caught up trying to get new customers that we lose sight of an existing gold mine - our current customers.

Not everyone likes vanilla ice cream. Not everyone drinks coffee. The fact is that no matter how great a product or service you have,...

A little while ago I had a very intriguing conversation with a small business owner who confidently declared to me that they don’t do...

Yes, #wordofmouth or referral marketing can be a powerful way to attract new business. In fact, it is the *primary factor between 20 to...

Negative reviews can impact a company's reputation in a heartbeat, especially when the disparaging comment was posted online.

Often times we're so excited to put on our “owner” hats that we’ve forgotten how to think like a customer and deliver a great experience.