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Desiree Lowe
Apr 6, 20212 min read
What Matters To People More Than Price?
There's no denying that the global pandemic has changed the way people shop. Is price all consumers care about now?
Desiree Lowe
Feb 21, 20182 min read
Why Customer Experience Matters Now More Than Ever
Have you ever seen a brilliant marketing campaign for a product or service, but after interacting with the brand you felt disappointed...
Desiree Lowe
Feb 14, 20182 min read
What It Really Means To Love Your Customers
Without a doubt, as entrepreneurs and business owners, we all love our customers... to buy! The more the better. We even love when they...
Desiree Lowe
Feb 7, 20182 min read
Making Customers Happy Is In The Work We Do
Deciding to start a business that lasts is a commitment to making customers happy. The more customers you can make happy, the better it...
Desiree Lowe
Nov 22, 20172 min read
The One Thing That Can Help Your Business Grow
As entrepreneurs and business owners, we have a vision of where we want our business to be. But how do we get from where we are now to there
Desiree Lowe
Nov 15, 20173 min read
7 Quick Stats And Ideas To Help Your Business Stand Out This Holiday Season
Did you know that “the holiday season accounts for 20% of the retail industry’s annual sales, and is often responsible for up to 30% of...
Desiree Lowe
Nov 8, 20173 min read
The Secret To Making More Sales Long Term
That season is fast approaching, which many businesses expect and hope will be their greatest sales period of the year. There will be...
Desiree Lowe
Sep 6, 20172 min read
4 Ways To Dramatically Increase Customer Loyalty
Sometimes we can get so caught up trying to get new customers that we lose sight of an existing gold mine - our current customers.
Desiree Lowe
Aug 16, 20174 min read
2 Ways You Can Use Social Media To Become Irresistible To Customers
There’s no question that the way to a customer’s heart is to make them feel seen and heard. We do this by providing them with the right...
Desiree Lowe
Jul 26, 20172 min read
Why Relying On Word Of Mouth Alone Is Risky And What To Do Instead
Yes, #wordofmouth or referral marketing can be a powerful way to attract new business. In fact, it is the *primary factor between 20 to...
Desiree Lowe
Jul 18, 20173 min read
How To Turn Negative Feedback Into A Golden Opportunity
Negative reviews can impact a company's reputation in a heartbeat, especially when the disparaging comment was posted online.
Desiree Lowe
Jul 5, 20172 min read
4 Ways To Think More Like A Customer
Often times we're so excited to put on our “owner” hats that we’ve forgotten how to think like a customer and deliver a great experience.
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