Updated: Sep 22, 2018
One of the biggest and most common mistakes that startups and small businesses sometimes make is neglecting to perform a marketing audit periodically.
Don't count the things you do, do the things that count. ~ Zig Ziglar
What is a marketing audit? It's the process of evaluating a business' marketing assets and activities to determine what areas are ineffective and costing the business dearly, as well as what has been highly effective that the business should be doing more of. A marketing audit provides a business with powerful insight that can be used to develop well thought out, actionable marketing plans.
As shifts occur in the market and your business grows, your marketing must inevitably evolve to keep your business innovative and ahead of the curve. However, before you can move forward, you must determine what factors could be impeding progress and future success. A marketing audit will help you accomplish this.
I've put together an easy 5 minute online #marketingaudit in the form of a quiz to help entrepreneurs and business owners like you think about areas that may need addressing in your business' marketing. Click below to get started!