How Images Can Help You Improve Your Website's Conversions
There's no denying that over the years our attention spans have gotten shorter and shorter. Add to that the sheer volume of information coming at us all day every day and well, we simply don't have the time to pay attention to every single piece. As a result, most of it becomes noise that we tune out.
When people land on your website, chances are it isn't the first website in their search but it can be the last if you learn how to capture their attention long enough for them to see the value in your offer and stick around for more.
How? Let's go to science for the answer...
A picture is worth far more than 1000 words!
According to a Neuroscience Study done by MIT, humans can process images 60,000 times faster than text. This means that a picture is worth far more than 1000 words!
In those precious few seconds when someone lands on your website and wants to determine if they've found what they're looking for, your images can communicate that so much faster than your copy can.
This is why you can't afford not to pay greater attention to the images you choose for your website.
4 Ways Images Can Help You Boost Your Site's Conversions
1. Grab your visitors' attention.
Get website visitors to stay longer on your website by grabbing their attention with the eye-catching imagery.
2. Help you tell a compelling story
What's your offer about? Why should people choose you? You can use your images to help people see themselves in your offer and understand what's in it for them.
3. Trigger emotions
It's a proven fact that as humans we buy based on emotion. Images are a great way to instantly trigger emotions, create desire and persuade people to buy into your offer.
4. Inspire action
Want people to take action on your website? Use images strategically to get more people to click that button and complete that desired action!
Images can be powerful persuasive tools when you use them strategically. This is why the most successful brands in the world invest so much in visual storytelling ... it sells.
Grab your free copy of my Image Strategy Cheat Sheet if you're ready to stop guessing and start using images more intentionally to instantly connect with your ideal customers and boost your conversions.