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3 Points To Consider For Effective Web Design
Creating a web design strategy helps you to align your business objectives with the design (layout and functionality) of your website.

Desiree Lowe
Nov 1, 20172 min read


Removing Roadblocks To Marketing Success
The difference between success and failure in marketing often comes down to the roadblocks we set up or encounter, and the way we...

Desiree Lowe
Oct 25, 20173 min read


5 Misconceptions That Can Derail Your Social Media Marketing
Social Media Marketing is one of those things that most businesses believe they need to do, but some are afraid to do for one reason or...

Desiree Lowe
Oct 18, 20173 min read


What Inspires You To Keep Doing What You Do?
The decision to start your own business is never an easy one, and the courage to keep going after you’ve started isn’t always in great...

Desiree Lowe
Oct 11, 20171 min read


What Is Dark Social And How Can You Use It To Your Business' Advantage?
When you first hear the term “dark social” it can seem like it’s referring to something sinister and illegal where nothing good happens,...

Desiree Lowe
Oct 4, 20174 min read


The Kind Of Blogging That Wins Customers
I started my first blog back in 2009. For me it was a cool hobby - a way to share all my travels and the interesting food and drink I...

Desiree Lowe
Sep 27, 20174 min read


Easy Hacks To Achieve Better Results With Email Marketing
Sometimes even when you have the content of your emails on point, you can still find that the results of your #email #marketing efforts...

Desiree Lowe
Sep 20, 20173 min read


8 Quick Tips To Help You Master Social Media Marketing
One of the top #marketing channels used by small businesses to increase awareness and generate sales is Social Media. Not only can...

Desiree Lowe
Sep 13, 20173 min read


4 Ways To Dramatically Increase Customer Loyalty
Sometimes we can get so caught up trying to get new customers that we lose sight of an existing gold mine - our current customers.

Desiree Lowe
Sep 6, 20172 min read


16 Incredibly Useful Website Tips For Small Businesses
Knowing your small business needs a website to grow and having a website that actually helps you grow comes down to these website tips.

Desiree Lowe
Aug 30, 20172 min read


It Doesn't Matter How Many People Know About Your Business
Not everyone likes vanilla ice cream. Not everyone drinks coffee. The fact is that no matter how great a product or service you have,...

Desiree Lowe
Aug 23, 20172 min read


2 Ways You Can Use Social Media To Become Irresistible To Customers
There’s no question that the way to a customer’s heart is to make them feel seen and heard. We do this by providing them with the right...

Desiree Lowe
Aug 16, 20174 min read


It Really Is All About The Marketing
A little while ago I had a very intriguing conversation with a small business owner who confidently declared to me that they don’t do...

Desiree Lowe
Aug 9, 20172 min read


5 Steps To Winning At Email Marketing
You’ve probably heard it said somewhere that “email marketing is dead”. And when you’re first starting out - it can certainly feel that way.

Desiree Lowe
Aug 2, 20173 min read


Why Relying On Word Of Mouth Alone Is Risky And What To Do Instead
Yes, #wordofmouth or referral marketing can be a powerful way to attract new business. In fact, it is the *primary factor between 20 to...

Desiree Lowe
Jul 26, 20172 min read


How To Turn Negative Feedback Into A Golden Opportunity
Negative reviews can impact a company's reputation in a heartbeat, especially when the disparaging comment was posted online.

Desiree Lowe
Jul 18, 20173 min read


4 Ways To Think More Like A Customer
Often times we're so excited to put on our “owner” hats that we’ve forgotten how to think like a customer and deliver a great experience.

Desiree Lowe
Jul 5, 20172 min read
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