It’s hard to believe that 2017 is almost over! It’s been a year of changes and advances, especially as it relates to the digital marketing landscape. So what’s ahead for 2018? What should businesses be ready for? While it’s impossible to predict all the advances that will affect the #marketing world, there are some trends that we can definitely see gaining more momentum in 2018. We need to stop interrupting what people are interested in and be what people are interested in. ~

Sometimes even when you have the content of your emails on point, you can still find that the results of your #email #marketing efforts aren’t anything to write home about. Before you throw in the towel or settle for low open rates, click-throughs, and conversion rates, see which of these easy hacks you aren’t yet using that could help you achieve better results with email marketing. I want to do business with a company that treats emailing me as a privilege, not a transactio

One of the top #marketing channels used by small businesses to increase awareness and generate sales is Social Media. Not only can #socialmedia be more affordable than traditional channels, it is also where over *2 billion people worldwide spend their time on a regular basis. This makes it a powerful channel for reaching your target audience. [*Source: We Are Social] We don’t have a choice on whether we do social media, the question is how well we do it. - Erik Qualman To mas

Knowing your small business needs a website to grow and having a website that actually helps you grow comes down to these website tips.

Not everyone likes vanilla ice cream. Not everyone drinks coffee. The fact is that no matter how great a product or service you have, there will always be people who just don’t care for it. But what if you can just get your business out there to more people? Selling to everyone with a heartbeat means you don’t have a finger on the pulse of the ideal customer. - Paul Reilly How many people know that vanilla ice cream exists? And yet, not everyone likes vanilla ice cream. The p

There’s no question that the way to a customer’s heart is to make them feel seen and heard. We do this by providing them with the right thing at the right time. Social Media is a powerful #marketing channel that can allow us to do just that. In fact, the brands that are mattering more and more to their customers are the ones that go beyond just posting about their products and services, and instead leverage Social Media to make an impact and deepen relationships. Don’t use So

A little while ago I had a very intriguing conversation with a small business owner who confidently declared to me that they don’t do #marketing because they don’t need to. It’s easy to understand why they were of this opinion - as shocking as the statement was at the time. Located in a high traffic area, and being the only business at the time to offer what they did - customers were “easy” to come by. That is until competition started popping up nearby and the fear of losing